|30,000 Jaffas to race down the world’s steepest street in Dunedin
12 May 09
|A wacky Kiwi tradition will see 30,000 Jaffas race down the world’s steepest street in Dunedin this July.
Jaffas are round balls of orange candy coated chocolate and have been Kiwi and Australian favourites since 1931. Kiwis consume around 46 million Jaffas each year – that’s over ten times the population.
The event takes place on Baldwin Street which, with a gradient of around 35%, is officially recognised by the Guinness Book of World Records as the steepest street. For every 2.8 metres travelled horizontally the elevation rises by one metre in the steepest section.
The annual Jaffa race is part of the Dunedin Cadbury Chocolate Carnival from 11 to 17 July.
The carnival, now in its ninth year, includes other family activities such as a hot chocolate ceremony, chocolate fishing, chocolate facials, Crunchie train, choc-art of creativity classes and chocology with choc-therapist Murray Langham.
Cadbury World is open to the public for tours year round where visitors go behind the scenes of a working chocolate factory.
The Jaffa race is expected to raise NZD$70,000 for charity. Jaffas are individually labelled and the race is guaranteed to be a photo finish.