what is eco travel? green or greenwash sometimes?

I dont cycle from place to place but often hire one in the city or village I'm staying in - a great way to get around ... and leave some money locally.

Not everyone can travel. Living in New Zealand means we have a better chance than many. We have a far higher rate of people with passports than Americans for example. Also, countries that are poorer are much more likely to be visited than to produce travellers.

I’m a travelophile. Like Asians need rice, Italians pasta, British curry, Kiwi’s fish and chips: I need to travel. When I travel I feel good and being a traveller who writes means I get to visit where I want to go to and not need to go the flavour of the month.

This also means I often arrive in places that are not on the tourist trail. I get to be a cultural tourist in that I stay longer in places and get to know people; absorb the local flavour.

This means that although I don’t often sign up for an eco-tour, I practise many of the principles of ecotourism. But what is ecotourism?

My understanding of the word and the concepts behind it are, very briefly, that’s it an activity that has least impact while providing greatest benefits.

Independent travellers are the ones most likely be the closest to being real eco travellers. They leave much of their travel money in the country– those who travel on tours often have paid for their whole trip before they leave home- giving very little to the country they are travelling in but adding huge costs – in water, sewerage, rubbish, roads.

Worldwide many places say they are providing an ecotourism experience but is that really so? It seems that as long as it has a nature component many claim it to be eco-friendly. That has not always been my experience.

Life on a marine reserve sounds wonderful right? A great eco experience? Yes the natural sights ( and sites!) and walks are fantastic; money spent on food and accommodation does stay with the locals providing it. Unfortunately, the big money is creamed the off the islands in diving lessons given by Europeans who come in for the tourist season then leave, taking the money with them. Because of the lack of a robust infrastructure, the rubbish – that travellers complain about – is bought to the island by them: water bottles are not refilled, plastic bags abound.

We think of New Zealand  – and market the country – as a clean green destination but pollution is not just rubbish on the ground. Have we (or travel agents) have sold the visitor a too narrow view of places to visit; given them a list of sites they’ must see’, activities they should take part in? This produces problems such as Milford Sound could have – buses arriving in droves, disgorging visitors (and fumes from the buses) to see wonderful pristine sights. An oxymoron? This of course is not only a New Zealand problem.

It reminds me of Lake Louise in Banff, Canada, where I too was a body disgorged from a bus to see the great views. I have proof that I was there – a photo of me sitting with the lake and mountains as the backdrop – it looks idyllic. However I know that beside me, waiting for their turn to have the moment recorded, is another busload of chattering travellers.

The problems of being poured into the tourist funnel will continue if we rely on unimaginative travel agents (and of course not all are) and the forceful marketing of those who have invested in areas. While it is more economical for planes and hotels to have us arrive together and stay in the same places it also creates problems for them – not the least is the strong chance of killing the goose that lays the golden egg such as the warning in the child’s story.

This is not a new problem. Read books written years ago and the same complaints are made. Tell others you are going to Bali (or Timbuktu) and immediately you will be told  “you should have gone there ten (2, 5, 50 years ago,) before it was discovered.”

However help maybe at hand. An organisation called Green Globe 21 is on the rise in New Zealand. Some 200 companies have embraced its ten different indicators for sustainable environmental codes. What is even better is that many local authorities have signed up too.

What can I do? Shop at locally owned places wherever I am; support companies that practice high standards; (e.g. Kiwi Host, Green Globe) are a good start.

Combining the universal codes of pack it in pack it out and take only photos, leave only footprints along with getting off the well-worn tourist trails means I’ll be able to enjoy my travels with a clearer conscience.

2 thoughts on “what is eco travel? green or greenwash sometimes?”

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