This is a chain of posts and comments from my Facebook page and thought it was worth sharing with a wider audience. Thanks to all the writers / journalists/ bloggers who commented … I have removed names and links to their FB page to stop spam etc
Here also is a rant from Harlan Ellison (I love ranters who I agree with :):) )
From Heather Hapeta‘s Facebook page earlier this year.
“Recently I was asked to write a monthly travel column for a NZ online fashion mag. For no reward – they seem to think it’s worth $1500 a month in promotion for me!
As I tell my travel-writing students ‘you will find it hard if not impossible to get published’ … and, ‘don’t give your work away’! I’m wondering what others think of this “it’s worth blah blah blah
LW Promotion? So another mag can see that you write well and offer you are job for no money? I never work for free; that is called a hobby. Just my thoughts.
SET Agree – what is it that you would be promoting via the column?
Heather Hapeta yes that’s my gut feeling LW .. would be writing on travel topics .. so only promoting wherever I write about I guess .. plus the links to my pages. Its not like I’m a tourism company and promoting that.
NA Knowing how many visitors the site receives and from where would be interesting. How are they calculating that magical $1500?
HB Once you do stuff for free, you establish your market value. You’ll always be doing stuff for free after that.
DM I was once offered cash to write about a company’s new car but knew it would kybosh any future career. ‘What if it’s no good?’ I asked. ‘Oh you can’t criticise it and we’d have to have editorial sign-off.’ they said. I said they must be joking and never heard from that particular PR bloke again, though I’ve driven and written about several good, bad and indifferent cars from the company since. A hundred quid was a lot money in those days, too.
MH Myllylahti There is not such a thing as free labour. That is just pure exploitation.
Heather Hapeta They sent me all their site stats .. although they have more Facebook ‘followers’ I have 3 or 4X the #s on twitter/WordPress etc . but I’m 99% sure no is my answer. .. thanks everyone
DH Good decision
DM Tell them you’ll accept that $1500 each month on a cheque?
LH Heey Hugh….YOU’RE SO RIGHT! Embarrassingly….I’ve only just come to work that out now?? Classy! HA HA HA HA! Working for Pro bono is definitely a habit I have to break!
Heather Hapeta LH why do you do pro bono work?
LH Hmmm…Hi Heather…I have a neurological condition….and therefore a patchy work record ie Employers were anxious about employing me because they were worried that they would have to deal with my bad memory and organisational skills ( hmm they are…BAD…) so I did pro bono work to try and say to the journalism, communications, PR and Marketing industries that I am capable of writing articles….BUT Capital Community Newspapers have stopped taking work from me now anyway ( there new editor says they wont take freelance work now!) so doing pro bono work might be over anyway!
Heather Hapeta LH do articles etc on your own blog for them to see your skills :):)
LH Hi Heather! Yes….Thank you…..I wasn’t whinging about life as a journalist ( though reading my last post may give this impression!) I will do something like this….I’ve just been made redundant from NZUSA as their communications person ( they ran out of money for the role) so I will have to do something like this, I think to get into another comms role! This is the first week of unemployment after 7 months….and its all a bit….Daunting ( is that the word??)
Heather Hapeta very daunting!
PHW Cash is king. Tell them to read Adam Smith. (en.wikipedia.org/wiki/Adam_Smith)
BK I did pro bono work in radio copywriting as a sort of foot in the door training thing. I got paid work out of it, from the radio station – they’d get me in when people were sick. So it can work. But that was quite a lot of years ago now.
AG It’s awful, isn’t it. I was recently asked by a website to write one 300 word lifestyle article per week. The writer of the ‘most shared’ article on the site per month would receive $25 while the writer who had the most shared articles overall per month got $50. Depressing.
BK And that model of course encourages people to write lowest common denominator, clickbait, trollbaiting stuff.
Heather Hapeta You have all convinced me to go with what I knew was right. Will write a blog re the issue and send it to the company
JB Tell them if it’s only worth $1,500 promotion then it’s not really worth your time?
DBK I wouldn’t do it for nothing just like they wouldn’t sell advertising for nothing. Tell them to get stuffed – you can SELL your work; how can they qualify their statement regarding value? Is the by-line likely to attract more work? I doubt it. But keep trying elsewhere and if you need advice email me off this page….I’ve had a lot published over the years and been paid well for it. Incidentally do you belong to Travcom?
BK And if Vinny Eastwood can self-promote his “journalism” and get such high numbers, so can you. You don’t need them to raise your profile.
Heather Hapeta David Burke-Kennedy yes I’m with Travcom … also sell my work in many international places …airline mags newspapers etc but it’s getting harder and harder!
DBK y yes it is…but don’t devalue your work by giving it away unless there’s a really good reason. Hope that’s not like telling an experienced writer how to suck eggs…
Heather Hapeta I was querying it as Travcom now allows articles that have not been paid for to enter the comps .. in trade for free trips. So think giving work away is more common than we think. Was testing the waters really … glad lots of staunch people out there!
JT NEVER give your work away…unless it is for charity. My brother, photographer Rob Tucker, used to charge peanuts for his work, until his wife took over the books and quadrupled his charges. He never looked back.
AC Go with your gut, Heather. It’s not worth anything at all to you if no one pays.
AL Absolutely, Heather – they’re trying to make it seem like they’re doing you a favour by publishing your work. Of course, the truth is the other way round – where would their magazine be without content?
JB Going back to what Brigid said about a foot in the door … what say ye KJAs to a request from a place you’d really like to work for? Still yeah but nah?
BK I think the circumstances of the job market have changed quite a lot and you would need very clear boundaries about how little free stuff they would get for their non-buck. Because more and more outlets are looking for content they don’t have to pay for, in order to cut costs.
JB Sorry my own experience: was unemployed, started doing a column for free for the editor of a paper that I admired, just to keep my profile up, the publisher then read the columns, remembered me from years of conferences, had an empty slot, said thanks and hired me. So, fa’afetai Samoa Observer! It’s not the NYTimes but I never wanted that anyway, small island papers is where I started and what I still love to bits – plus SaOb is feisty-as for a *small* paper (huge by island standards) ….. point being, if it’s for an outlet you love, take a punt, they may just have an empty slot. Or one may come up? 2 senes worth from Samoa.
AL I think the situation for Heather is a bit different (feel free to correct me, Heather!) in that she is an already established writer and the magazine wants to publish work in an area in which she is already known. If they were saying ‘let’s give it a whirl for a couple of months and then we’ll pay you’ that would be a bit different I suppose, but this looks more like ‘let’s give it a whirl and you can keep working for us for nothing’. Having said that, Jason, I started a 30-year-plus career in radio by working for nothing every weekend… and like you, when a paid position came up, I got it!
JB Ah, sorry Heather, was talking in general terms, rather than being Hapeta-specific, but should have said so .. thanks Allen, exactly what you said.
JW I don’t think you should do it for free. Unfortunately it lowers the bar for everyone trying to make a living. I have a parallel experience as a musician. I got asked to play for free twice in the last fortnight with the benefit to me of ‘getting my name out there’. I explained politely that I have been performing professionally for 20 years now. If people want something for free then they could at least acknowledge that you would be doing them a service and not pretend they’re doing you a favor.
KM Sounds like bollocks. Ask for $500 a month or get stuffed.
FL I left a job recently and a former journalism student of mine was interviewed for the position. She was asked to write an article for the paper – I wonder if she was paid for it? She’ll find out this week if she’s got the job. I was asked to write an a…See More
PHW If you want exposure, file for Salient. And do it well. There. I said it.
MS I am finding more and more that the less you get paid for your skills, the more people seem to want from you and often the more troublesome the client. As hard as it is, I’ve said No to a couple of things lately. Interestingly, jobs paying properly came along to fill that space…
PHB It goes without saying I hope that as professionals we refuse to be commission stories without offering payment.